What is SEO Keywords
SEO keywords are words and phrases that are used in the content of a website or web page to help it rank higher in search engine results pages (SERPs) for relevant queries. These keywords are typically included in meta tags, page titles, and throughout the body of the content, and they should be closely aligned with the topic of the page and the queries that users are likely to type into a search engine.
When researching and selecting keywords for SEO, it's important to consider a few key factors:
- Relevance: The keywords you choose should be relevant to the topic of your website or web page.
- Search volume: Keywords with higher search volume are generally more competitive and may be more difficult to rank for.
- Competition: Check the competition level, if your website is small you may want to target long-tail keywords which are more specific and less competitive.
- Intent: The keywords should match the intent of the user searching, for example informational or transactional keywords.
- Location: Take into account if you have a local business or not, if that is the case then targeting location-based keywords may help.
Once you have identified the relevant and valuable keywords, you can use them in a variety of ways to optimize your website for search engines, including:
- Meta tags (title and description)
- Headers and subheaders
- Body content
- URLs
- Image tags (alt tags)
- Anchor text for internal and external links
It's important to note that keyword stuffing, including too many keywords in your content, is considered a black hat SEO technique and can lead to penalties from search engines. Instead, use keywords sparingly and in a natural, relevant way.
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